When BBC Newsround wanted to film about the recent government report on the mismatch between school furniture and pupils, where else but an Isis installation at Furley Park School would come up to the mark.
British Chiropractic Association (BCA) spokesperson Dr Matthew Bennett, interviewed on the programme, described the Isis student chair as good - as it was shaped to support the lumbar, was height adjustable and swivelled, all of which he said, aided concentration.